PMS AI Driver Pipeline System

Don’t Wait Until a Driver Quits to Start Recruiting.

Keep driver candidates coming into an organized recruiting pipeline—so you can keep recruiting while you run your transportation business.

Always Be Recruiting.

Take the Driver Recruiting Assessment

Complete the assessment and get the free Driver Recruiting Playbook.

For semi fleet owners, box truck owners, and owner-operators.

Marcellus Richardson, founder of Prime Media Service, standing with arms crossed

The recruiting problem

Most Owners Only Recruit When It Hurts.

Whether you run semis or box trucks, recruiting usually starts after something goes wrong. By then, you’re searching under pressure with nobody lined up.

  1. A driver quits and a truck sits.

    Now you’re posting ads, returning calls, and starting a search from nothing.

  2. You want to add trucks but need drivers.

    Every new truck means another seat to fill before it can go to work.

  3. You want to get yourself out of the driver’s seat.

    You can’t hand off the wheel until someone is ready to take it.

  4. Every vacancy sends you back to square one.

    No list, no follow-up, and no record of the applicant who looked good a few months ago.

The fix

Recruiting has to keep running before you need someone. When candidates keep coming in and stay organized, you build a bench to review—instead of starting from a blank page every time a seat opens.

Cover of the Driver Recruiting Playbook: 7 Steps to Keep Driver Candidates Coming In
Free Download

Driver Recruiting Playbook

7 Steps to Keep Driver Candidates Coming In

Start thinking beyond your next vacancy. Get a practical guide to building a more consistent driver recruiting process for your transportation business.

Complete the Driver Recruiting Assessment below, and we’ll email you the free playbook. Booking a consultation is not required to receive it.

Take the Assessment & Get the Playbook

The playbook is free. The PMS AI Driver Pipeline System is a separate service.

System overview

Watch This Video

See how the PMS AI Driver Pipeline System works.

How it works

How the Recruiting Machine Works

From the first ad a driver sees to the moment you decide who to hire—every applicant moves along the same route.

This is the recruiting system installed for your company—what your driver applicants go through.

Phase 1Attract

  1. 1

    Facebook / Indeed recruiting

    Your openings get in front of drivers and bring applicants into the process.

  2. 2

    Recruiting landing page

    Drivers land on a page built around your operation and the positions you’re filling.

Phase 2Capture

  1. 3

    Basic contact capture Starts the journey

    A driver shares basic contact information. This starts the applicant journey—it isn’t a finished application yet.

  2. 4

    Completed driver application

    The full driver application includes pre-screening questions, so the answers you’d ask first are already in front of you.

Phase 3Follow Up

  1. 5

    Owner notification + AI applicant call You’re notified here

    When a complete driver application comes in, you get notified and an automated AI call follows up with the applicant.

  2. 6

    Organized recruiting pipeline

    Applicants are organized in one pipeline, ready for you to review instead of scattered across texts, emails, and voicemails.

Phase 4You Decide

  1. 7

    Owner review & interview Your call

    You review applications and choose who to contact and interview.

  2. 8

    Hiring decision or future bench

    You decide who gets hired. Candidates who aren’t the right fit today can stay on your bench for later.

The system follows up. You make the decisions.The AI call and pipeline keep applicants moving and organized. They don’t approve, reject, or hire anyone—that stays with you.

What’s included

What the System Includes

Everything needed to attract applicants, follow up, and keep candidates organized—set up to fit how your operation runs.

Take the Driver Recruiting Assessment

Advertising spend is separate. Clients pay their own advertising spend. Your advertising approach can be discussed during the consultation.

System IncludesSet up for your operation
  • Recruiting landing page

    Where drivers land from your recruiting ads.

  • Basic contact capture and driver application

    Starts with simple contact info, then the full driver application.

  • Pre-screening questions

    Built right into the driver application.

  • Automated follow-up and AI applicant calls

    Applicants hear back without you stopping what you’re doing.

  • Completed-application notifications

    You’re alerted when a full driver application is submitted.

  • Recruiting pipeline organization

    Every applicant in one place, sorted by where they stand.

  • Candidate statuses

    HiredNot HiredFuture CandidateDriver Bench
  • Facebook / Indeed recruiting setup

    Set up to fit your operation—semi or box truck—and the drivers you need.

Marcellus Richardson, founder of Prime Media Service LLC, standing with arms crossed

Why I built it

Built From a Problem I Know Firsthand.

Finding drivers—and keeping them—is a problem I’ve dealt with in my own transportation businesses.

So I built recruiting funnels and automations to generate applicants and keep them organized, and I use them in my own operation. The PMS AI Driver Pipeline System comes straight from that work.

It doesn’t replace your judgment. It keeps recruiting running so you have candidates to review when you need them.

Marcellus RichardsonFounder, Prime Media Service LLC

Always Be Recruiting.

What happens next

Three Simple Steps

  1. Complete the Assessment

    Tell us about your transportation business, your driver needs, and how you recruit today.

  2. Check Your Email for the Free Playbook

    After you submit, a thank-you page confirms your Driver Recruiting Playbook is on its way by email. That page includes a short video introducing the webinar.

  3. Continue to the Webinar

    Click “Watch the Webinar” beneath that video to open the webinar page and see the slide-deck presentation explaining the Driver Pipeline System. If you want to discuss your operation, you can book a consultation after the webinar.

    Consultation optional

You don’t need to book a consultation to receive the free playbook.

Take the Driver Recruiting Assessment

FAQ

Straight Answers

Is this for semi or box truck businesses?
Both. It’s intended for transportation owners who need a more consistent driver recruiting process.
Does this guarantee drivers or hires?
No. It helps attract, follow up with, and organize applicants. The owner evaluates candidates and makes hiring decisions.
Who interviews the applicants?
The owner or their designated team.
When will I receive applicant notifications?
Primarily when a completed driver application is submitted, rather than when someone only enters basic contact information.
Is advertising spend separate?
Yes. Clients pay their own advertising spend. The approach can be discussed during the consultation.
How do I get the free playbook?
Complete the Driver Recruiting Assessment, and it will be sent to you by email.
Do I have to book a consultation to receive it?
No. Booking a consultation is optional and is not required to receive the playbook.

Driver recruiting assessment

Find the Gaps in Your Driver Recruiting.

Answer a few questions about your transportation business, your driver needs, and how you recruit today. Complete the assessment to receive your free Driver Recruiting Playbook: 7 Steps to Keep Driver Candidates Coming In.

  • Your free playbook is sent by email. Booking a consultation is optional and is not required to receive it.
  • After submitting, you’ll go to a thank-you page confirming your playbook is on its way. Watch the short introduction there, then click ‘Watch the Webinar’ to see how the recruiting process works.
Driver Recruiting PlaybookFree · 7 Steps to Keep Driver Candidates Coming In
Owner AssessmentFor company owners

Check your inbox, spam, or promotions folder for your playbook.

Looking for a driving job? This assessment is for company owners, not a driver application.